Do you want to know the key trick marketing experts use to drive traffic to websites?
When it comes to attracting web visitors, search engine optimization (SEO) is the best tool. It helps you get to the top of search engine results. In turn, this increases the number of people who click on your website.
Once visitors are on the site, you have the opportunity to convert them into loyal clients. So, a good SEO strategy leads to an increase in your revenue.
Below, we'll get into the basics of developing a good SEO strategy for 2022. Keep reading to learn more and start growing your business!
Know Your Target Keywords
A key part of mastering SEO is learning how search engine algorithms figure out which content to prioritize in their results.
The algorithms look at many different factors, but their intent is to provide users with relevant and reliable information. To determine relevance, they match the phrases someone types in with words on websites. These are known as keywords.
Some keywords get used in searches more often than others. So, when you include them in your content, you have a greater chance of attracting more customers. As such, it's essential to understand which keywords you should sprinkle onto your web pages.
To discover the keywords that will work best for you, use a free online keyword research tool. These tools will show you how often each word or phrase gets used a month. It will also show you how difficult it is to rank well using these keywords.
If the keyword is really popular, other businesses might also use it on their sites, making it harder for you to compete.
Build Your Link-Building Strategy
While keywords establish relevance, links determine reliability.
It's helpful to think of links as votes of confidence. When a website links to your web pages, the algorithms will consider that a point in your favor. It shows them that someone else viewed your content and thought it was reliable. The more links you get, the closer you'll appear to the top of the results.
Getting links on other web platforms involves some strategizing. This is known as a link-building strategy, and you should create one for your 2022 marketing plan.
Some businesses monitor when other sites mention their products or services but don't link back to their website. You can do this by setting up Google Alerts for your business name. Then, Google will scour the internet every day, looking for mentions of your business. It will deliver the results to your email, and you can then review them.
If you find someone mentioning you but not providing a link, reach out to them! You can also build relationships with other businesses and agree to link to each other's content.
Further, the fine folks at Ignite Visibility have an excellent and in-depth article, "OFF-PAGE SEO: THE ULTIMATE GUIDE," on off-page SEO. It will be well worth your time.
Use a Local SEO Strategy
The sheer number of businesses using SEO makes it difficult to rank well on a global scale. Yet, you can do a lot better if you optimize your website by location.
Search engines use location services to automatically show people the businesses nearest them. The order in which these results appear depends on the individual companies' implementation of local SEO.
To use local SEO, make sure your keyword research leads you to words and phrases being used in your area. Because of differences in dialects, people from different parts of the country might use different keywords to find the same services. Knowing how to optimize your pages for each area you serve is an essential part of finding customers.
Get on Google My Business
Google uses Google My Business to provide useful information to users about companies in their area. If someone searches for a service on Google, the search engine will display a list of relevant businesses. These companies are all in the person's area.
When you create a Google My Business account, you should include a link to your website. Provide contact information and your address so customers can find you with ease.
If you already have a Google My Business account, review it before the start of 2022. Make sure everything is still up-to-date so that you don't have any problems going forward.
Write Blog Posts
No matter what type of company you run, blog posts should serve as part of your digital marketing strategy.
Blog posts give you the opportunity to establish yourself as an expert in your field. You can write about anything related to your industry. Most companies find it helpful to write about new developments in their field or answer common client questions.
You should also put keywords and links in your blog posts. Search engines rank web pages on an individual basis. This means one of your web pages could out-perform the others in search engine results, bringing in more customers!
For the best results, link to your contact or product pages so your customers can take advantage of your services.
Want Help with Your SEO Strategy?
Your SEO strategy should help your company grow and remain flexible enough so you can change it as you need to.
Sometimes, what works for one company won't work as well for another. As such, a tailored digital marketing strategy is an essential part of any business's growth.
That's where we come in. Our SEO consulting services will help you put together the best SEO strategy for your company.
Want to learn more about how we can help you thrive in 2022? Contact us today!